You're standing in front of the coffee aisle and wondering, "What should I get—filter, espresso, or that ominous omniroast?" It's no wonder the topic of roasting can be quite confusing. But don't panic, we're here to shed some light (or light on the matter)!

You love good beans, even filtering by hand, but have you ever wondered what actually happens during roasting? Why do some beans taste fruity, while others taste like dark chocolate? And why filter roasting and espresso roasting are two completely different worlds?

Have you ever wondered what a day-to-day roasting experience at a specialty roastery looks like? What exactly happens? How do we ensure that each bean develops its flavor profile? And what role do temperature, time, and sensitivity play? Join us as we explore our day-to-day roasting experience!